Honesty is what drives me
“I’ve made a lot of design-focused films, but my style has always been more punk—raw and honest, never too polished. There’s always pressure to make everything perfect, but perfection just feels boring. I’d rather let things feel human. A stylist once told me my films feel transparent, and I think that’s because the honesty lives in the cutscenes most people overlook. It’s in those in-between moments—when we don’t think, we just do—that the magic happens. For me, the challenge is always to capture that real, human side, no matter the scale of the project.”
Anna BTS Volvo Cars
From my Blureland project.
Carl (Stavfel) Engberg is a creative filmmaker with experience in both commercials and semi-documentary storytelling.
Engberg brings together a background in art and advertising, shaping a multidisciplinary approach to filmmaking and photo. He works closely with a range of production teams, adapting to each project’s needs while maintaining a the creative vision. His storytelling often begins with objects—the narratives they hold and the meanings they suggest—transforming details into larger visual experiences. He collaborates with both international brands and independent studios.
Lisa Larsson in her studio, Stockholm
John Pawson in his home.
Flexible and collaborative approach
Carl doesn’t work with fixed packages or pre-made templates. Instead, he approaches each project as a unique collaboration, tailoring the creative process to fit the specific needs and vision of the client. Whether it’s an intimate, self-produced film or a larger team production, he focuses on creating work that feels authentic and impactful.
From small to large productions
For smaller projects, Carl often works solo to create short storytelling films or social media content. Mid-sized projects may involve an assistant and a broader scope, such as documentary-style productions or PR films. For larger endeavors, he brings in a team to deliver high-production-value films tailored to complex needs.