I had just closed the door to the hotel room when the phone rang.
Is this Carl? a woman asked.
Oh yes, yes, it is. But I’m a little bit dizzy. I’ve been driving for seven hours. There was a lot of snow, I said. I wonder if you’re interested in doing a photo project for a new brand. I cannot say the name.
It’s a new company. That’s all I can say, she continued.
Well, it sounds interesting, can you tell me anything more? I asked.
Well, I can say it’s about automotive, racing, and speed.
How does that sound?
Our senior art director told me that you might know what this is?
We are looking for the images in between things. Do you know what that means? she asked.
Well, I think so, I replied.
Can you please send me some of those images? she asked.
Well, I'll try I said before we hung up.

Gothenburg, 26 February 2026: SKF Vertevo will be the name of SKF’s automotive business as an independent company. The announcement marks a significant milestone in SKF’s efforts to create two strong, focused and independent businesses.