Kee produces piping bags for professional pastry chefs and chefs. I was commissioned to create film and still images for a rebranding project handled by the agency Around You. The aim was to blend a high-end look with a punk-inspired aesthetic, giving the brand a distinct character and creating assets that stand out in an otherwise traditional industry. The solution involved documentary-style photoshoots in real kitchen settings, combined with studio-based recordings, gradually building an image bank and content for the new website.
Engberg's work reflects a focus on the narrative behind objects, which drives his storytelling approach.
Carl Engberg is a creative filmmaker with experience in both commercials and semi-documentary storytelling. His background includes a blend of art and advertising, and he collaborates with various production teams depending on the project's needs. Engberg's work reflects a focus on the narrative behind objects, which drives his storytelling approach.
He collaborates with various production teams depending on the project's needs. Engberg's work reflects a focus on the narrative behind objects, which drives his storytelling approach.
Client
KEE
Agency
Around You
Film production & story by
Stavfel Produktion
1 camera
Carl Engberg
Still images
Carl Engberg
PL
Jens Flensberg
AD
John John Skog
Copy
Mårten Engström
Talent 1
Josefin Pagander
Talent 2
Peter J Skogsström