Volvo Cars, The Drive Behind UX Design

Volvo Cars, The Drive Behind UX Design

I had the pleasure of collaborating with Volvo Cars on a new chapter of The Dive Behind series, spotlighting the EX90. My task was to create a story anchored in unscripted, genuine conversations — letting the User Experience team speak in their own words. The result is a behind-the-scenes glimpse into the passion and process that drive innovation at Volvo Cars. It was an inspiring journey, and I’m thankful to have been part of telling it.

Engberg's work reflects a focus on the narrative behind objects, which drives his storytelling approach.

Carl Engberg is a creative filmmaker with experience in both commercials and semi-documentary storytelling. His background includes a blend of art and advertising, and he collaborates with various production teams depending on the project's needs. Engberg's work reflects a focus on the narrative behind objects, which drives his storytelling approach.

He collaborates with various production teams depending on the project's needs. Engberg's work reflects a focus on the narrative behind objects, which drives his storytelling approach.

Client

Volvo Cars UX design

Agency

Volvo Cars

Film production & story by

Carl Stavfel Engberg

1 camera

Carl Engberg

2 camera

Annie Hyrefeldt

Sound and mix

David Levinsson

Assistant

Stina Gränfors