SKF Vertevo

SKF Vertevo


I had just closed the hotel room door,
when the phone rang.

Is this Carl? a woman asked.

Yes, yes, it is. But I’m a little dizzy.
I’ve been driving for seven hours.
There was a lot of snow, I said.

I was wondering if you’d be interested in a photo project,
it's for a new brand. I can’t tell you the name.
Sounds interesting?

What’s it about? I asked.

Automotive, racing, and speed.
We’re looking for the images in between things.
Do you know what I mean?
I think so, I said.
Could you send me some?
I’ll try, I answed, and then we hung up.


Images below is captured in SKF factory in Tours, France and during a day at Le Mans racetrack. All effects are done at the site in camera. Colors in post.

SKF Vertevo

Gothenburg, 26 February 2026: SKF Vertevo will be the name of SKF’s automotive business as an independent company.
The announcement marks a significant milestone in SKF’s efforts to create two strong, focused and independent businesses.


Client

SKF Vertevo

Agency

Happy Forsman & Bodenfors

Film production & story by

Stavfel produktion & Happy F&B

Still images

Carl Stavfel Engberg

Global brand lead

Katarina Honkanen

Post

Carl Stavfel Engberg

PM

Madeleine Sikström

AD

Johan Samelsson